iBi - September 2011

Citizen journalism is about presenting a different point of view. It’s about lots of points of views. It’s about being an alternative source of news and information.

Six months after WCBU's format change, it appears to have been a success. iBi spoke with the station’s executive director about the reasons for and challenges of implementing the change.

While new media is a necessary addition to marketing strategies,  research indicates that traditional media is as critical as ever.

The constant need for upgrading equipment can severely impact the resources available for programming and related content.

Some practices are initiated with a purpose, but over time, even the best practice can lose its usefulness.

The villain in the piece is not the almighty Internet as one might assume, but corporate ownership that has sucked the life out of community coverage.

The social media train left the station hours ago. In case your business isn’t on board yet, you might want to reconsider.

Ask a dozen business owners what they love most about social networking, and they will tell you the same thing.

Resident media experts Ann Johnston and Michael Rea serve a wide range of media needs while gathering hints about its ambiguous future.

The chairman of Bradley’s Department of Theatre Arts and interim chair of Interactive Media discusses the digital transformation of those fields.

The associate chairperson of Bradley’s Department of Communication explains how the department is changing to prepare its students for the evolving media world.

As parents, we can become overwhelmed thinking about the accessibility of TV, video games, texting, Twitter, Facebook, YouTube, and so on…

Some lawyers consider it an ally in any ongoing litigation. Others approach the media more cautiously