Few baseball executives have been as synonymous with their franchise as Pete Vonachen has been with the Peoria Chiefs. Harold A. "Pete" Vonachen is a guiding force for the Chiefs, serving as chairman of the board of directors. His son, Harold A. "Rocky" Vonachen III, serves as Peoria Chiefs president and general manager. Like his father, he is in his second stint with the team, having been involved with advertising and related duties in the mid-1980s.