InterBusiness Issues - December 1998

An Interview with John Hallick

John Hallick founded Customer Potential Management (CPM) Corporation in 1978 and has served as CEO since then. He talks about being a small business in a competitive industry, the future of marketing and the Internet, and much more.
Features

From the Editor

Travelers Group Inc. is buying Citicorp for $70 billion. SBC Communications Inc. is buying Ameritech Corp. for $61.4 billion. Bell Atlantic Corp. is buying GTE Corp. for $52.9 billion. The list goes on-we could continue by naming companies in central Illinois who have acquired, been acquired, or merged, but we'd likely run out of room.