iBi - February 2012

Many businesses overlook the essentials of establishing the solid foundation of an integrated online marketing strategy.

Does your business have a public relations strategy? Do you think that applying just a marketing strategy is enough for your business?

Your website is an important part of your marketing mix, but just having one will not assure a boost in sales or loyalty.

There has never been a time quite like today, when a small business can not only succeed, but make a splash on a global level.

One major way to retain and acquire customers is to keenly observe, then carefully evaluate your current customer service. 

When most of us think about marketing, we tend to focus on reaching customers and overlook another important audience.

Those two immortal words comprise the title of one of the best-written marketing books of our time.

Have you found yourself reading a magazine or strolling through a large department store with your smartphone in hand?

Peoria Housing Authority is embarking on its first-ever public image campaign in 2012 and telling the public, “We are so much more than you think we are.”

A corporate website is the best marketing brochure a company will ever own.