The warm, welcoming atmosphere at Zion Coffee Co extends online as well, making it a truly unique social experience. Co-owner Banu Hatfield effortlessly merges business with personal, speaking openly about grief, social issues, and the simple things that bring joy in life—like her beloved cat Franco. Their popular #ZionReflections hashtag captures customer selfies in front of their full-length mirror, while on Fridays, Banu’s husband Mike chimes in with #fridaycaptionsbymike, generating content that is always interesting and has seen him ironically billed as an “influencer.” Together, their personable and poignant expressions have truly resonated with people—something to which their nearly 12,000 Instagram followers can attest.
