More than a coffeehouse, Zion Coffee Co is a gathering place, a center for community, and a proud purveyor of specialty cocktails and artisan foods. When the COVID-19 pandemic hit, co-owners Banu and Mike Hatfield reacted with optimism, good humor and fresh, new ideas.
Forced to close during the lockdown, they started delivering coffee to frontline workers—an effort which grew into their #zionlove initiative, with customers sponsoring boxes of coffee for hospital workers and other essential providers. They launched a to-go service through a new walk-up window while continuously adjusting their hours, tweaking their menu, and challenging themselves to figure out what works—staying connected to their customers while working hard to ensure the survival of their business.